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American InterContinental University:
AIU London Fashion Design



University/Organization:American InterContinental University
  More Programmes from American InterContinental University.
Contact Person: AIU London
Title:AIU London Admissions
Address:110 Marylebone High Street
 London,
Zip/Postal Code:W1U 4RY
Country:England
Tel.:800-255-6839
Fax:847-885-8422
Email: Email School
Web URL: http://www.aiulondon.ac.uk/request_info/?src=56652%26VID=158
Program Name: AIU London Fashion Design
Host City: London
Description: Bachelor of Fine Arts in Fashion Design
The goal of the Fashion Design program at AIU is to develop creative and innovative designers who are equipped with the techniques of fine craftsmanship and attuned to the needs of the consumer. The Bachelor of Fine Arts in Fashion Design degree program is designed to provide specialized training in sketching, garment construction, patternmaking, draping, computer-aided design, illustration and portfolio development. The program emphasizes creativity, mastering traditional skills and enhancing design or art skills with technology that is used in the fashion industry.

Graduates of the Fashion Design program should be creative, design-focused, fashion innovators, who are passionate about fashion design. They should have learned how to express their personal vision of fashion through the development of innovative design, which expresses their grasp of the conceptual and the aesthetic in clothing. They should have the abilities to develop innovative designs from original research, prototype and construct garments which embody both their talents as designers and their design philosophies. Upon graduation, they should be able to work in the fashion industry as multi-skilled, innovative professionals.

Career Opportunities
The Fashion Design program is designed to prepare students interested in developing and advancing careers in fashion design and related areas, such as styling, fashion buying, and fashion promotion.

Challenging, Relevant Coursework
The Fashion Design program offers a rigorous academic degree, taught by faculty with experience in the fashion industry, many of whom are industry practitioners. The program has very strong links with industry, through guest speakers, live projects, work experience and internships, which offer students the opportunity to make contacts with fashion personnel and companies in London.

The educational aims of the program are to:
  • Promote a comprehensive understanding of the fashion design process to enable students to develop as creative professionals with strong conceptual and technical skills.
  • Foster knowledge of fashion that can enable students to develop their intuitive response to fashion directions.
  • Develop an understanding of important contemporary issues within fashion and within its wider contexts.
  • Encourage students to develop as independent thinkers and to review, reflect upon and evaluate their own work in relation to fashion and the creative industries.
  • Develop appropriate levels of theoretical, practical and transferable skills to enable students to pursue professional careers in fashion or post-graduate courses.
  • Enable students to develop their individual strengths and pursue their individual interests within fashion design and related industries.

    Bachelor of Fine Arts in Fashion Design with Marketing
    At AIU London, students who are interested in fashion may pursue a Bachelor of Fine Arts degree in which fashion design and fashion marketing are combined. The Bachelor of Fine Arts in Fashion Design with Marketing includes coursework that can help graduates enter either the design or marketing field by combining the marketing and retailing knowledge of fashion marketing with the creativity and technology of fashion design.

    The Fashion Design with Marketing program focuses on preparing graduates to be creative, market-aware designers. Through this program, they can learn how to create innovative designs, based on original research, consumer needs and commercial environments, responding rapidly to emerging markets and market trends. By graduation, they should be trend interpreters, customer-focused and have a strong appreciation of marketing issues. They should have the abilities to design, prototype and construct clothing ranges that combine both their personal philosophy about design and the needs of the marketplace. And upon graduation, they should be able to work in the fashion industry as competent professionals.

    Career Opportunities
    The BFA in Fashion Design with Marketing is designed to prepare students interested in developing and advancing a career in fashion design and/or fashion marketing. Alumni have moved on to careers in fashion design, fashion styling, fashion buying, fashion show production, fashion public relations, and many other related careers.

    Challenging, Relevant Coursework
    The Fashion Design with Marketing program offers a rigorous academic degree, taught by faculty with experience in the fashion industry, many of whom are industry practitioners. The program has very strong links with industry, through guest speakers, live projects, work experience and internships, which offer students the opportunity to make contacts with fashion personnel and companies in London.

    The educational aims of the program are to:

  • Offer students a good knowledge and understanding of fashion design together with a sound appreciation of fashion markets, the fashion consumer and fashion marketing activities.
  • Give students experiences to enable them to develop as creative designers who are trend interpreters and customer focused.
  • Foster a good understanding of the roles of both design and marketing and their inter-relationship within fashion.
  • Develop an understanding of contemporary issues within fashion, and encourage consideration of these within students' own work.
  • Encourage students to evaluate their work in relation to fashion and the creative industries.
  • Enable students to combine their knowledge and skills in producing market-aware fashion design.
  • Encourage students to become independent thinkers with well-developed critical and self-evaluative faculties and strong transferable skills.
  • Enable students to develop their strengths and pursue their interests within fashion and related industries.
  • Program Type: Full Degree - Undergraduate
    Region: London
    Subjects:
    • Fashion
    Scholarships:
    Transcripts from:
    Cost: ()
    Included in Cost:

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